Privacy Policy

Last update: 07/15/2025

This Privacy Policy describes how Babyboo OÜ (registration code: 17133047, registered office: Metsa tn 12-73, 80024 Pärnu linn, Pärnu maakond, Eesti) collects, uses, stores and protects personal data collected from users of the babyboo.ee website.

By using our website and placing an order, you agree to the terms of this policy.

What data we collect

We only collect data that is necessary to fulfill your order and improve your service:

1. first and last name;
2. Contact information (phone, e-mail, shipping address);
3. Payment details (depending on the payment method);
4. History of orders and interaction with the site;
5. IP-address, cookies, device and browser information (for analytics and site improvement).

Purpose of data collection

Your data is processed for the following purposes:

1. Processing and shipping orders;
2. Contacting you about your order;
3. Billing and making payments;
4. Providing customer support;
5. Improving the user experience and functionality of the website;
6. Compliance with the legislation of the Republic of Estonia and the European Union.

Data storage and protection

Your data is stored on secure servers and processed in compliance with all requirements of the EU General Data Protection Regulation (GDPR) and Estonian law.

We take all reasonable steps to protect data from loss, unauthorized access, alteration or dissemination.

Data retention period

We retain personal data only for the time necessary to fulfill the above purposes or for the period required by law (e.g., for accounting purposes).

Transfer to third parties

We do not pass on your personal data to third parties, unless this is necessary for the fulfillment of an order (e.g. delivery service) or is required by law. Third-party service providers (e.g. payment systems, logistics partners) only receive information that is necessary for the performance of their functions.

Your rights

Under the GDPR you have the following rights:

1. The right to access one’s data;
2. The right to have inaccurate information corrected;
3. The right to have data erased (“right to be forgotten”);
4. Right to restriction of processing;
5. Right to data portability;
6. The right to object to data processing.

To exercise your rights, you can contact us by email: info@babyboo.ee.

Use of cookies

The babyboo.ee website uses cookies to analyze site performance and improve user experience. You can disable the use of cookies in your browser settings.

Policy changes

We reserve the right to make changes to this policy. All updates will be posted on this page. We recommend that you check the information is up to date from time to time.

Contacts

If you have any questions or comments about the processing of personal data, you can contact us:

Babyboo OÜ
Reg. nr.: 17133047
Metsa tn 12-73, 80024 Pärnu linn, Estonia
info@babyboo.ee